In our latest project, we captured the essence of Custom Crafters through our lens in Forest Park, IL, a hidden gem of craftsmanship. Known for creating unique furniture for giants like McDonald’s, Northwestern University, and the Chicago Blackhawks they had everything but one thing: the right pictures to show who they are. Right away, I noticed how friendly and down-to-earth everyone was. It’s a tight knit group of talented employees that feel like family!

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The Journey Begins: More Than Just Furniture

When Custom Crafters reached out, they needed more than headshots; they needed a way to show the soul of their work. What started as a simple photo session evolved into a journey to capture their team and their craft.

Strategy in Action: Crafting the Visual Story

Alongside Gretchen Donaldson, their Marketing Strategist, we mapped out a photo strategy that would do justice to their craftsmanship. Our photography journey at Custom Crafters in Forest Park revealed that they wanted photos that did more than showcase; so we aimed to tell a story, their story. What’s unique about Custom Crafters is that they manage every project from start to finish in-house, taking pride in their comprehensive ownership and attention to detail at every step.

The Photoshoot: Beyond the Surface

Our shoot at Custom Crafters wasn’t just about taking pictures. It was about capturing moments that reveal the passion and detail in every piece of furniture. From the focused expression of an artisan to the intricate details of woodwork, each image offers a glimpse into the world of Custom Crafters.

The Outcome: A New Visual Legacy

The result? A collection of authentic photos that Custom Crafters can use to tell their story, show their expertise, and connect with their audience. These images are more than just marketing tools; they are a window into the heart of what they do.

To learn more about Custom Crafters and their exceptional work, visit their website here.

If you’re looking to capture your brand’s story through photography, let’s connect. You can schedule a time for us to discuss your project here or contact us on our website.